Wusi Associate Professor Marketing and Tourism Management Email: wusi@whu.edu.cn Phone : 027-68753030 Doctor of engineering, Department of Computer Science, Wuhan University, Wuhan, Hubei, China,（1998-2002） Master of engineering, Department of Computer Science, Wuhan University, Wuhan, Hubei, China,(1998- 2002) Bachelor of engineering, Department of Information system and engineering, Engineering College of Chinese Armed Police Army, Xian, Shanxi, China（1987-1991） Curriculum Vitae

Associate Professor

Marketing and Tourism Management

Email:wusi@whu.edu.cn

Phone : 027-68753030

Doctor of engineering, Department of Computer Science, Wuhan University, Wuhan, Hubei, China,（1998-2002）

Master of engineering, Department of Computer Science, Wuhan University, Wuhan, Hubei, China,(1998- 2002)

Bachelor of engineering, Department of Information system and engineering, Engineering College of Chinese Armed Police Army, Xian, Shanxi, China（1987-1991）

TEACHING AND RESEARCH AREAS

Ÿ Teaching Focusing (Program and credit hour) : Marketing management（MBA,32）

Ÿ Research Areas : Brand strategy；e-commerce

ACADEMIC EXPERIENCE

Ÿ Member of board, Wuhan Luojiasichuang technology company, 2017-2108

Ÿ Associate Professor of Marketing and Tourism Management,Wuhan University, September 2004– present

Ÿ Lecturer, Wuhan University,2002.9-2004.6

MANAGERAL AND PRACTICAL EXPERIENCE

Ÿ Chief Strategy officer, Wuhan Yitong commercial management company, 2105-2016

Ÿ Director of e-business department of EFUT(A famous Chinese ERP software company listed in Nasdaq) ; Director of Service department of EFUT,2000-2002

Ÿ Technician, political officer of Armed police army in Hubei province,1991-1995

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ Consulting，PingAn insurance company(Wuhan branch) , 2016

Ÿ Consulting, Wuhan finance asset trading company, 2016

Ÿ Consulting, Taipingyang insurance company(Hubei branc),2016

Ÿ Consulting,Market analysis, product positioning, marketing program design, Hubeitelecom company.,2014.6-9

Ÿ Brand design,Hubei Zezhong food company, 2014

Ÿ Training, Agriculture bank of China, 2013-2014

Ÿ Training, PICC, 2014

Ÿ Consulting,New product design,Shenzheni ACTO company, 2014

Ÿ Consulting,E-bussiness,Dongguan agriculture bank ,2013-2014

Ÿ

SELECTED PUBLICATIONS

Journal Papers (Domestic)

Ÿ Wu si, Guo dandan, Why the Failure to Prohibit Tourists' "I Was There" Marking Behavior Is Repeated: Based on the Perspective of Moral Identity, Tourism Journal, accepted.

Ÿ Wu Si, Tang shenggui,The spillover effects in the product harm crisis and the effectiveness of the competitors’respondent strategies, Management journal ,2017.6 pp,33-41

Ÿ Wu Si, Tang shenggui,2016, The invest theory of Warren Buffet and it’s effect to Chinese investors, Productivity research, No8 pp,21-31

Ÿ Wu Si, Liao Junyun，2013，The Effect of Information Source Credibility on Perceived Risk in Product-harm Crises ——the Moderating Role of Psychological Distance，Commercial research No,12, pp,90-96

Cases and Practical Papers

Ÿ Wusi, 2009.“How to promote the sustainable development of rural tourism industry”,Guangming Daily, No.003.

Conference Papers (International)

Ÿ Wusi, Jiaojian, 2009.“Virtual community based marketing: A conceptual model for tourism industry”,The Proceedings of 2008 IEEE International Conference of WICOM, Dalian,China.

Ÿ Wusi, 2009.“The effect of performance in company social responsibility toward to their brand equity”,The 2009 annual of Journal of Marketing Science.

Ÿ Wusi, 2006.“A Study of the Electronic Commerce Application Level of Chinese Tour Enterprises Based on the eMICA Mode”,The Fivth International Conference On E-Business.

Ÿ Wusi, 2005.“E-business IT outsourcing and it's managerial model”,The Fourth International Conference On E-Business.

Monography

Ÿ Wusi, 2010,Tourism Industry Information Technology Innovation Theory and Practice, Wuhan :Wuhan University Press.

Ÿ

RESEARCHGRANTS

Government-fundedgrants

Ÿ A study of user-generated contents mechanisms based on multiple relationships network evolution:in the context of social shopping,2013-2017, 71372127

Ÿ A study of Chinese people's face, symbolic consumption and consumer response to the brand meaning. 2012-2015, 71172212

Ÿ Enterprise information communication strategy to negative events in crisis and consumers - influence brand relationship, 2010-2012, 10YJA630170

Ÿ How far can“Zhou black duck” fly? 2011.1-12, 2011TCB08

Ÿ A study of the trust mechanism in marketing channel relationships: trust from bilateral to multilateral trust, 2009-2011, 70802046

Ÿ A study of information Strategy about ecological and cultural tourism circle in Western Hubei, 2009-2010, 2009B009

Ÿ Unilateral trust to changing trust in Channel, 2008-2010, 70302007

Ÿ Composition, measurement and management of customer assets, 2004-2006, 70302007

Corporate-fundedgrants

Ÿ Business model change and innovation strategic planning for a company, 2013-2014, Talks

Ÿ A plan for the tourism development of Enshi, 2010-2011, 105-239764

Ÿ A study for the current situation and development strategy of vocational education in some universities of China, 2009.7-8, 105-238191

Ÿ The curriculum reform of Management information system to business management disciplines, 2005-2008, teaching in Hubei in 2005

AWARDS AND HONORS

Ÿ The most popular MBA teacher in 2013, the Fifth Congress of MBA students in Wuhan University, 2013

Ÿ The most popular MBA teacher in 2011, the Fifth Congress of MBA students in Wuhan University, 2011

MEMBERSHIPS, CERTIFICATIONS

Ÿ Member of marketingassociation of Hubei,

Ÿ Member of marketing association of Chinese university union