| Zhang Guangling
Professor
Department of Marketing & Tourism Management
Email: glzhang@whu.edu.cn
Phone : +86-27-68756883
PhD, Marketing, Wuhan University, China (2001-2005)
Postgraduate, Business management , Wuhan University, China (1990-1994)
Undergraduate, Commercial economy, Zhongnan University of Economics and Finance, China (1980-1984)
Curriculum Vitae
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TEACHING AND RESEARCH AREAS
Ÿ Teaching courses :Marketing Management(MBA,36);Marketing Channel Management (B.S.36)
Ÿ Research Areas :Marketing Strategy;Channel Management
ACADEMIC EXPERIENCE
Ÿ Lecturer ofDepartmentof Marketing & Tourism Management,Wuhan University,June 1984 – present
MANAGERAL AND PRACTICAL EXPERIENCE
CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)
SELECTED PUBLICATIONS
Journal Papers (International)
Hu Qingfang ,S. Fiona Chan,Zhangguangling,Yang zhilinThe Joint-Liability Mechanism: Controlling Opportunism through Peer Monitoring among Chinese Supplier Groups,Journal of Business & Industrial Marketing,2016(6).
Journal Papers (Domestic)
Hu Qinfang, Zhang Guangling, Jiang Shisong, Zhou Nan《Research on Governance of Opportunistic Behaviors inCluster of Suppliers Based on Joint Liability: A Mode ofNetwork Governance》NanKai Business Review 2016(1)
ZhangGuangling,YiChen,HuQingfang《Corporate Social Responsibility Behavior and Channel Conflict:The Mediating Effect of Social Network Resources》East Chain Economic Managemen2015(4
Ÿ Mao Juan and Zhang Guangling, 2013. “The effect of sunk costs and resale perception on consumer perceived value ”, Luo Jia Management Review,1
Ÿ Wang Hui andZhang Guangling, 2014. “How do conflict and cooperation in the marketing channel affect relational learning—based on attribution theory”, Economy &ManagementPublishingHouse,3
Ÿ Zhang Guangling and Hui Qinfang, 2013. “Customer Participation and new product development management research in marketing channel”,Science &Technology Progress and Policy,8,pp:86-88
Ÿ Zhang Guangling and Hui Qinfang, 2014. “Research on the Effectiveness of Joint Liability Governance in Supplier Cluster”,Journal of Management Sciences,4,pp:23-32
Ÿ Zhang Guangling andWang Hui, 2013. “The effect of customer bad behavior on on-site customer behavior---based on attribution theory”, Journal of Wuhan University,3
Ÿ Zhangguangling,CongDing ,Shuozhigang“Influence of Package Size on Indulgent Consumption: An Analysis based on the Perspective of Self-controlCases and Practical Papers” 2017(9)14-20
Ÿ WANG fengling ,Zhang Guangling ,Fei Xianzheng,“Influence of Interaction Quality on the Fellow Customer's Experience and Attitude toward Customer Misbehaviors”Journal of Business Economics2017(10)72-82
Ÿ Research on the Mediation and moderation Mechanisim of the Negative Effect of Customer Participation”Journal of Graduate School of Chinese Acade My of Social Sciences 2017(7)92-97
Ÿ ZHANG Guang-ling,PENG Gui-yuan&HUANG Na“Firm Value Creation Through Channel Innovation:Based on the Empirical Study of Chinese Listed Firms” Journal of Hunan University of Science&Technology( Social Science Edition)2017(7) 107-115
Ÿ Qu qingfang ,Zhang guangling ,ZhouNan“Research on Governance of Opportunistic Behaviors inCluster of Suppliers Based on Joint Liability: A Mode ofNetwork Governance”Nankai Business Review2016(1) 97-107
Conference Papers (International)
Ÿ Zhang Guangling,Chenjing. “Perceived Convenience, Perceived Playfulness and Attitudes of Internet Adoption-Research on Internet Channel Based on Consumer's Perspective.” The ninth Wuhan International Conrerence on E-Business,2010 ISTP
Ÿ Zhang GuangLing, Yuan JQ “Whether perceived risk influences consumers’multi-channel shoppingbehavior?,” JFERA 2010 Family Business Fourm,2010 ISTP检索
Textbooks
Ÿ “Distribution channel management ” edited by Zhang GuangLing. Huazhong University of Science & Technology Press, August 2014, the first edition
Monography
Ÿ “The Study on Relationship Influence Middleman Voluntary Performance” writed by Zhang GuangLing. Publishing house of Wuhan university, 2006
Others
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RESEARCHGRANTS
Government-fundedgrants
Ÿ Zhang Guangling, Conflict resolution mechanismsinvertical channel system,¥430000,NSFC2015,Ref. 71172209
Ÿ Zhang Guangling,The study of formationmechanism ofCustomer Voluntary Performance and theinfluence on business performance, 2009-2011, Ref.08JA630060
Ÿ Zhang Guangling, Brand development and growth of urban research ,Wuhan soft science project 2012
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Corporate-fundedgrants
International collaborativegrants
AWARDS AND HONORS
Ÿ The first prize of excellence teaching achievements by Hubei province,1997
Ÿ The second prize of excellence teaching achievements by Ministry of Education,1997
EDITORIAL BOARDS
MEMBERSHIPS, CERTIFICATIONS
Theexecutive director ofChinese universities Marketing Association
INVITED SPEECH ANDMEDIA COVERAGE