Zeng Fue Professor Department of Marketing and Tourism Management Email: zfee@sina.com Phone :18802737696 Ph. D. in Marketing, June 2006. Economics and Management School, Wuhan University of China. Master in Marketing, June 2003. Economics and Management School, Wuhan University of China. B. A. in Statistics, June 1995. Economics School, Lanzhou University of China. Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ TeachingFocusing: Marketing Research (undergraduate, 36 ), Marketing Research Practice (undergraduate, 18), Organization Marketing (master, 36)

Ÿ Research Areas : Marketing Ethics, Organization Marketing, Industry Marketing, Consumer Behavior, Internet Marketing

ACADEMIC EXPERIENCE

Ÿ Professor of Marketing and Tourism Management, Wuhan University, July 2010 - Present

Ÿ Associate Professor of Marketing and Tourism Management, Wuhan University, September 2007 - June 2010

Ÿ Lecturer in Marketing and Tourism Management, Wuhan University, September 2006-September 2007

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ Member Development Planning,Yi Chun, December 2016

Ÿ Marketing program consulting, Intime Department Store, January 2015

Ÿ Marketing program consulting,MeiMei Gou, October 2014

Ÿ Market Positioning Analysis, Nalan, Zhengzhou, March 2014

Ÿ Consumer Satisfaction Survey, Hong Jin Restaurant, September 2013

SELECTED PUBLICATIONS

Journal Papers (International)

Ÿ Fue Zeng, Yunjia Chi, Maggie Chuoyan Dong, Jing Huang (2017). The dyadic structure of exchange partners' governing-agency social capital and opportunism in buyer–supplier relationships.Journal of Business Research,78, 294-302. (SSCI).

Ÿ Fue Zeng, Ran Tao, Yanwu Yang, Tingting Xie (2017). How social communications influence advertising perception and response in online communities?Frontiers in Psychology, 8, 1349. (SSCI).

Ÿ Fue Zeng, Xueming Luo, Yifan Dou, and Yuchi Zhang (2016). How to make the most of omnichannel retailing. Harvard Business Review, July-August, 22-23. (FT-45, SSCI).

Ÿ Fue Zeng, Ying Chen, Maggie Chuoyan Dong and Yunjia Chi (2016). The use of accommodation in buyer–seller relationships: Encouraging or controlling opportunism?Journal of Business to Business Marketing, 23(4), 47-62. (SSCI).

Ÿ Fue Zeng, Ying Chen, Maggie Chuoyan Dong and Jinhui Zheng (2015). Understanding distributor opportunism in a horizontal network.Industrial Marketing Management, 46(4), 171-182. (SSCI).

Ÿ Fue Zeng, Yunjia Chi, and Jinhui Zheng (2015). The newsvendor problem with different delivery time, resalable returns, and an additional order.Mathematical Problems in Engineering, 1, 1-10. (SCI).

Ÿ Zhiqiang Liu, Zhilin Yang, Fue Zeng*, and David Waller. (2014). The developmental process of unethical behavior: An investigation grounded in China.Journal of Business Ethics, 1-22. (*corresponding author, FT-45, SSCI)

Ÿ Fue Zeng, Ji Li, Hong Zhu, Zhenyao Cai and Pengcheng Li. (2013). How international firms conduct societal marketing in emerging markets.Management International Review, 53(6). (SSCI).

Ÿ Fue Zeng, Shengping Shi, Ji Li, Susanna Lo and Hong Zhu. (2013). Strategic symbolic alliances and market orientation: An empirical testing in the Chinese car industry.Asia Pacific Business Review, 19(1). (SSCI).

Ÿ Fue Zeng, Zhilin Yang, Yongqiang Li, Kim Shyan Fam. (2011). Small business industrial buyers’price sensitivity: Do service quality dimensions matter in business markets?, Industrial Marketing management, 40(3), 395-404. (SSCI).

Ÿ Ji Li, Yuanyi Chen, Guiyao Tang, Lei Fang and Fue Zeng. (2010). The FIEF-specific factors in the Chinese economy: The effects of state ownership.Journal of General Management, 36(2). (ABI, EBSCO database).

Ÿ Yanni Yan, Sophie Hua, Zhang, Fue Zeng*. (2010). The exploitation of an international firm's relational capabilities: An empirical study,Journal of Strategic Marketing, 18(6), 473-486. (*corresponding author, ABI, EBSCO database).

Ÿ Fue Zeng, Zuohao Hu, Rong Chen and Zhilin Yang. (2009). Determinants of online service satisfaction and their impacts on behavioral intentions,Total Quality Management & Business Excellence, 20(9), 953-969. (SSCI).

Ÿ Zhiqiang Liu, Fue Zeng and Chenting Su. (2009). Does relationship quality matter in consumer ethical decision-making? Evidence from China. Journal of Business Ethics, 88(3), 483-496. (FT-45, SSCI).

Ÿ Fue Zeng, Li Huang and Wenyu Dou. (2009). Social factors in user perceptions and responses to advertising in online social networking communities.Journal of Interactive Advertising, 10(1). (ABI, EBSCO database).

Journal Papers (Domestic)

Ÿ Fue Zeng, Xiaolin Chen, & Jinjun Yu (2017). How does product density influence consumers’product evaluation: A research based on the cognitive view of metaphor, Journal of Marketing Science, 13(1), 98-115.

Ÿ Fue Zeng, Kewei Wang, & Jinjun Yu (2017). A research on the relationship between product variety and service quality: The perspective of scope economy, Management Review, 29(10), 157-167.

Ÿ Fue Zeng & Jingbo Yuan (2016). Multimarket contact, market concentration, and unethical behaviors, Management World, 6, 118-132.

Ÿ Fue Zeng, Jingbo Yuan, & Tingting Dai (2016 ). Joint marketing unethical behaviors between upstream and downstream enterprises: Construal level perspective, Nankai Management Review, 19(5), 149-160.

Ÿ Fue Zeng, Hongcui Liu, & Changzheng Wang (2016). Mechanism research of the institutional distance effects on opportunism, Chinese Journal of Management, 13(2), 203-212.

Ÿ Fue Zeng, Kewei Wang, Yunjia Chi, & Jing Xia (2016). The research about effects of leadership style on normal performances and innovation performances of team and its mechanism, Science & Technology Progress and Policy, 33(8), 133-139.

Ÿ Fue Zeng，Ying Chen，& Yunjia Chi (2015). Exploring the relationship between relationship norm and supplier opportunism based on self-enforcement, Journal of Marketing Science, 11(2), 1-17.

Ÿ Fue Zeng & Ying Chen (2015). The impact of distribution network on opportunism, Nankai Management Review, 1, 77-89.

Ÿ Fue Zeng, Jingbo Yuan, & Xin Zheng (2014). Joint Unethical Marketing Behavior, China Industrial Economics, 6, 109-121.

Ÿ Fue Zeng, Tingting Dai, & Niya Zhu (2013). Social Influential Factors for Response of Networking Community Members to Its Advertisement: An Empirical Study, Chinese Journal of Management, 10(8), 1208-1222.

Ÿ Fue Zeng, Xi Luo, Caixie Tu, & Peng Li (2011). Online Consumer Unethical behavior: Charateristics, Dimensions and Measurement, Nankai Management Review, 2, 26-36.

Ÿ Fue Zeng & Hua Zhang (2008). An empirical study on inexperienced online consumer’s window shopping behavior in China: a transaction cost model, Economic Management, 23-24, 85-92.

Ÿ Fue Zeng & Zhiqiang Liu (2007). MSEs Cluster and Enterprise Survival Capacity under the Unconstrained and Constrained Conditions. Journal of Wuhan University of Technology, 5, 608-611.

Ÿ Fue Zeng (2007). The Effects of Consumer Ethical Beliefs and Relationship Quality on Consumers’Unethical Behavior, Economic Management, 18, 33-39.

Ÿ Fue Zeng (2006). Formation of Unethical Consumer Behavior: Theoretical Concepts and Key Mechanism. Journal of Marketing Science, 2 (4), 51-71.

Ÿ Biqun Gan & Fue Zeng (2006). Establishing and Fuzzy Evaluating on Evaluation System to Enterprise Marketing Ethics. Systems Engineering theory & Practice, 2, 68-76.

Ÿ Fue Zeng (2005). Analysis of the Relationship-Restraint Trade Marketing Model, Business Economics and Administration, 5, 25-29.

Ÿ Zhiqiang Liu & Fue Zeng (2005). The Globalization Trend of Technology Innovation and Its Impact to the Boundary of National Innovation System. Research &Development Management. 1, 26-32.

Ÿ Biqun Gan & Fue Zeng (2005). The Model Selection of Chinese SMEs Entrance into Global Marketing, Business Economics and Administration, 5, 1-9.

Ÿ Fue Zeng (2005). The Effects of Consumer Ethical Beliefs and Relationship Quality on Consumers’Unethical Behavior. Journal of Marketing Science, 2, 12-23.

Ÿ Fue Zeng (2005). Internal Marketing Risk Management Based on Contract Violation. Economic Management, 2, 50-56.

Ÿ Biqun Gan & Fue Zeng (2004). The Perceiving and Measure of Ethics to Enterprise Marketing Behavior: Consumer's Perspective. Management World, 7, 86-92.

Ÿ Fengjie Jing & Fue Zeng (2004). Effect of Customer Satisfaction and beliefs variable on Customer’s Word-of-mouth, Economic Management, 14, 21-25.

Ÿ Fue Zeng (2004). Review of Research on the Influence on Customer Behavior by Costumer Satisfaction Level, Business Economics and Administration, 10, 41-47.

Ÿ Biqun Gan & Fue Zeng (2004). Global Localization Marketing and its boundary Definition. Economic Management, 24, 52-56.

Conference Papers (International)

Ÿ Fue Zeng (2017).“Consumer Ethics：A Neglected Dimension of Sustainable Business Strategy”, 2017 Summer American Marketing Association Conference, San Francisco，CA, US.

Ÿ Fue Zeng (2017).“Matching Social Network Communication Channels and Advertising Appeals for Social Network Advertising Effectiveness: Mediating Role of Perceived Efficacy”, 2017 Summer American Marketing Association Conference, San Francisco，CA, US.

Ÿ Fue Zeng, Jingbo Yuan and Xin Zheng (2014).“Joint Unethical Marketing Behavior,”2014 Hubei Marketing Academy, Hubei, China.

Ÿ Fue Zeng (2013).“Understanding Distributor Opportunism in a Horizontal Network”, 2013 American Marketing Association Summer Conference, Las Vegas, Nevada, US.

Ÿ Fue Zeng, Li Huang, and Wenyu Dou (2009).“Will Users Embrace Advertising in Online Communities? A Sociological Perspective”Proceedings of 2009 IEEE International Conference on Industrial Engineering and Engineering Management, Singapore.

Ÿ Fue Zeng, Hua Zhang (2008).“An Empirical Study on Inexperienced Online Consumer’s Window Shopping Behavior: A Trust-cost Behavior Model.”Proceedings of 2008 IEEE International Conference on Industrial Engineering and Engineering Management, December 8-11, Singapore.

Ÿ Li Huang., Wenyu Dou, and Fue Zeng (2008). " Group Identity and Consumer Responses to Advertising in Community Web Sites”Proceedings of the 2008 Informs Marketing Science Conference, Vancouver, Canada.

Ÿ Fue Zeng, Chengting Su, and Zhilin Yang (2008),“The Role of Perceived Unfairness in the Decision Making of Consumers’Unethical Behaviors,”Proceedings of 2008 Informs Marketing Science Conference, June 12-14, Vancouver, Canada.

Ÿ Chenting Su., Zhilin Yang., and Fue Zeng (2008),“Formation Process of CUB in Chinese Societies: Mechanism Exploration and Theory Construct,”2008 Global Marketing Conference, March 20-23, 2008 Shanghai Jiaotong University, Shanghai, China.

RESEARCHGRANTS

Government-fundedgrants

Ÿ National Natural Science Fund Research Grant # 91646121,“Privacy Big Data Mining and Personalized Marketing”in 2017 (430,000 RMB)

Ÿ National Natural Science Fund Research Grant # 71372129,“The influence of interrelationship among vertical enterprises on the joint unethical marketing behavior: a construal level perspective”in 2014 (580,000 RMB)

Ÿ National Natural Science Fund Research Grant # 71072104,“Study on the interaction mechanism of unethical behavior among organizations: multimarket contact perspective”in 2011 (287,000 RMB)

Ÿ Ministry of Education New Century Excellent Talents Supporting Program # 273619 in 2011 (200,000 RMB)

Ÿ Wuhan University High Level International Journal Paper Cultivation Project # 2012GSP095,“Market orientation, social capital and corporate symbiosis: an empirical study from China's automobile industry”in 2011 (40,000RMB)

Ÿ National Natural Science Fund Research Grant # 70772044,“The construction and application of consumer ethical decision model”in 2008 (170,000 RMB)

Ÿ National Natural Science Fund Research Grant # 70772044,“Study on Model Construction and Application about Consumer Ethics Decision-making”in 2007 (170,000 RMB)

Ÿ National Natural Science Fund Research Grant # 70672069, with Changzhen Wang,“Symbolic Brand: The Dimensions of Symbolic Meaning, Effects, and influencing mechanism”in 2006 (180,000 RMB)

Ÿ National Natural Science Fund Research Grant # 70672068, with Tao Wang,“Customer Participation in New Product Development and Its Impact On New Product Performance”in 2006 (210,000 RMB)

Ÿ National Natural Science Fund Research Grant # 70772045, with Jin Huang,“Breakdown and Dissolution of Consumer: Research on Brand Relationship Restoration”in 2007 (210,000 RMB)

Ÿ National Natural Science Fund Research Grant # 70272035, with Biqun Gan,“Research on the Business Marketing Ethics Level Test and Appraisal”in 2002 (120,000 RMB)

Ÿ Science and Technology Agency of Hubei Province Research Grant, with Guanglin Zhang,“Construction of Index System of Marketing Capacity for Service Corporate”in 2007 (20,000 RMB)

AWARDS AND HONORS

Ÿ Best Paper Award, 2017 American Marketing Association, Las Vegas, US.

Ÿ Best Paper Award, 2015 Chinese Industrial Economy.

Ÿ Best Paper Award (with Wenyu Dou., et, al.), 2008 Marketing Science Conference, Xi’an, China.

Ÿ First Prize Award, 2008 Hubei Marketing Association Annual Conference, Wuhan, China.

Ÿ First Prize Award, 2008 China Marketing Association of College & University Annual Conference, Taiyuan, China.

Ÿ Awards for Excellence, 2005 Marketing Science Conference, Shanghai, China.

Ÿ Third Prize Award, 2005 Doctoral Students Paper Contest Organized by Tsinghua University, Peking University and Journal of Marketing Science, Beijing, China.

Ÿ Best Paper Award, 2004 Hubei Marketing Association Annual Conference, Wuhan, China.

EDITORIAL BOARDS

Ÿ Luojia Management Review,Professional editor, 2014-present

MEMBERSHIPS, CERTIFICATIONS

Ÿ Member ofChina Marketing Association of College & University

Ÿ Member of China Marketing Association

Ÿ Member of Marketing Science Association

Ÿ Member of Marketing Association of Hubei Province