讲座题目：Double-edged Sword: A Field Experiment on Public Recognition and Individual Charitable Giving

　　报告人：罗俊，经济学博士，

　　时间：2017年11月17日下午14:00-15:30

　　地点：B251

　　Abstract:Previous research finds that individuals tend to donate more to charitable and non-profit organizations when their activities are recognized by public. This behavior can be explained by reputation concern. We constructed a theoretical model for charitable donation with public recognition and conducted a field experiment to investigate how public recognition influences individual charitable giving. We designed five treatments with distinct public recognition schemes and varied the timing when we offered opportunities of public recognition. Results of this study show that both the donation amount and participation rate are significantly higher when we mandated recognition; however, offering optional recognition before donation crowds out small donations and thus lowers the participation rate. Therefore we claim that public recognition is a “double-edged sword” on individual charitable giving. This study aims to raise awareness of proper use of public recognition as an approach to increase donation in charitable fund-raising.

　　个人简介：罗俊，经济学博士，硕士生导师，浙江财经大学经济行为与决策研究中心(CEBD)副主任，浙江大学跨学科社会科学研究中心(ICSS)研究员，研究方向为：行为经济学、实验经济学、神经经济学。在Scientific Reports, Frontiers in Psychology, Frontiers in Human Neuroscience, Behavioural Brain Research, Brain Research, Neuroscience Letters，以及《经济研究》、《心理学报》、《经济学(季刊)》、《世界经济》等国内外期刊发表论文20余篇。主持国家自科基金青年项目、教育部人文社科青年项目等省部级以上课题5项，参与国家社科基金重大招标项目，国家社科基金重点项目等国家级项目多项。