讲座题目：Personal Data Protection and Cost Management: Evidence from the Enactment of Cybersecurity Law 个人数据保护和成本管理：来自《网络安全法》颁布的证据

主讲人：尹程 清华大学经济管理学院

讲座时间：2023年4月14日(周五)10:00

讲座地点：A221

内容摘要：

In this paper, we examine the effect of the prohibition of unauthorized data acquisition on firms’ cost behaviors using the enactment of the Cybersecurity Law (CSL) in China as an exogenous shock. We document that affected firms spend less in deterring potential customer poaching through unauthorized data acquisition after the passage of CSL, leading to lower levels of cost stickiness. Moreover, this effect is more pronounced for firms that face stronger market competition and rely more on individual customers. We further show that affected firms tend to cut slack SG&A instead of COGS spending and achieve better social performance. Overall, this study suggests that the CSL can save firms’ spending on deterring rival firms’ strategic customer poaching and encourage firms to invest in activities that enhance social benefits.

在本文中，我们以中国《网络安全法》的颁布为外生冲击，考察了禁止未经授权的数据获取对企业成本行为的影响。我们记录到，受影响的公司在CSL通过后，通过未经授权的数据获取来阻止潜在客户挖角的支出减少，从而降低了成本粘性。此外，对于那些面临更激烈市场竞争、更依赖个人客户的公司来说，这种影响更为明显。我们进一步表明，受影响的公司倾向于削减SG&A而不是COGS支出，并取得更好的社会绩效。总的来说，这项研究表明，CSL可以节省企业在阻止竞争对手的战略客户挖角方面的支出，并鼓励企业投资于提高社会效益的活动。

主讲人简介：

尹程，清华大学经济管理学院会计系助理教授，2018年获美国罗格斯大学商学院会计学博士学位。研究领域包括公司治理，财务造假，财务披露，会计信息系统，研究成果发表于Journal of Accounting, Auditing & Finance，Journal of Business Research，Journal of Information Systems等国际期刊。

个人主页：https://www.sem.tsinghua.edu.cn/info/1205/32029.htm